Are you engaged? YAY! I have a feeling that a lot of you are thinking about wedding hashtags and websites and social media, oh my. Weddings are way more high tech these days and a wedding website is pretty standard fare now. They're not required, of course, but they do offer a great way to share information that just won't fit on your invitation.
And you won't have to keep repeating all of the details over the phone or email… well, you might, but at least you'll have an easy place to send guests to snag it. When I got engaged in 2018, I went on a hunt for a really slick wedding website and stumbled upon Joy, who offered more than I even knew I wanted in a wedding website. I bit the bullet, started our website, and have a few quick hit tips to share to make your wedding website both ultra useful and seriously captivating.
Keep it simple
There's no reason to add in any information or details that you just don't feel compelled to share. While your love story, how you met, things to do in town, etc. are all fun and draw guests in, they are absolutely not required. If you're hosting a destination wedding, for instance, there may be tons of information that guests will need to absorb about travel and lodging. You may want to keep everything else more streamlined so that guests can get straight to the information they need.
That said, feel free to include all of the information you couldn't fit on your invitation (or wouldn't want to include there) such as your registry, dress code information, hotel blocks, transportation information, and more.
One way to make your wedding website stand out is to utilize large photos to make a big impression. If you decided to have an engagement photo session, now's your chance to finally get some eyeballs on those cute-ass photos. Otherwise, you can always find Creative Commons or stock photos that match your city, venue, or general vibe of the celebration. Flickr is a good place to snag some.
Think forest shots for your enchanted forest fairy wedding, a city skyline for your urban loft shindig, or confetti shots for your huge barn bash. Photos never hurt to make a website compelling. Plus it keeps guests from getting text blindness from big walls of information. Speaking of…
Focus on the hierarchy of information
This is a term from my graphic design education that I think is underutilized in life. It means that you're structuring your information with the most important first, biggest, and most bold. So if your date and location are the most important to your guests, that will be front and center and easily accessible. Then as you go along, you can add in your more minor details — like what to do around the city — as more secondary in the content.
An RSVP tool, for instance, might be of super importance to you, so keep it high up in the general hierarchy of the site.
Offer an RSVP
Oh yes, RSVPs! One huge bonus that I found with my wedding website vendor of choice (Joy) was their super slick RSVP collection tool. It's set up in a Mad Lib-style format, which is super fun and customizable. I was able to indicate how many guests can RSVP (just them? plus a guest? a whole family?), and also allow for “Maybe” answers, additional event RSVPs (like welcome parties, rehearsal dinners, and day-after brunches), and collection of tons more data like hotel information, food preferences, dietary restrictions, and even song suggestions.
It was also super easy to add the RSVP section to wherever I liked on the site. I can also add in guests manually (like if they call me instead of RSVPing on the site), export all of the RSVP data, and add password protection to keep randos from trying to crash all the fun.
Of course you can totally DIY your RSVPs via mail-ins or with a Google Doc or something similar, but these tools are SO useful and I don't know that I'd want to tackle the RSVP process without them myself now that I'm working with them.
Cheat with a beautiful template
Again, I have to throw a shout-out to Joy for their absolutely stunning wedding website templates. I'll admit that my first priority was finding a wedding website that looked lovely. There are lots of wedding website companies from which to choose, but not all of them offer super lovely, mobile-first designs that look modern and clean. So find one that looks great to you and feels like your vibe.
Take advantage of perks from your wedsite
If you decide to use a dedicated wedding website company to create yours, there are often perks you may not even know about on top of RSVP collection. Matching invitations, design assistance, and referral bonuses are a few perks you might find. Peep the FAQs or “Features” section of your chosen wedding website company to see what they offer.
Have you started a wedding website yet? What tips did I miss?