Walking on egg-shells: the challenges of serving many communities
Offbeat Bride caters to a LOT of different non-traditional niches, and that’s where the challenge comes in: everyone wants us to cater to their niche, and when we don’t, sometimes y’all get upset.
Let’s talk about Offbeat BIPOC Brides and couples of color
Based on reader feedback that it was “hard to find any weddings of people of color,” we started tagging posts that featured couples of color to make them easier to find. Tagging is how we make all sorts of things on the site easier to find: Kansas weddings, brides in glasses, grooms with long hair. We’ve got hundreds of tags. We wanted to make it easier for readers who were frustrated by the experience of feeling like they only saw white couples across wedding planning websites.
Let’s talk about labels and self-identifying
Over the last couple months we’ve gotten comments from well-intentioned readers concerned about how we title and label the Real Offbeat Weddings on Offbeat Bride…