Wedding vendor scams are circulating again (here’s how to spot them)
Every few months the wedding industry gets another wave of scam inquiries. They show up looking like totally normal leads at first: A wedding date, a polite message, maybe a vague reference to where they found you… and then things get weird. Here’s what to watch out for.
Why your vendor referral list is actually a moral document
This ones for the wedding vendors who lead with their values. Let’s get real about the ego in the wedding industry. For decades, wedding vendors have been told to be chameleons: to wear black and blend into the background, keep our mouths shut about politics, and just make sure the cake tastes good and the photos are in focus. But as a small business owner myself, I gotta say that if you’re gonna be self-employed, you better have a job that reflects your values… or else you might as well just go work for the man.
Why updating your crusty old website matters even more this year
Since the start of this year, I’ve been sitting down for 1:1 consulting sessions with every single new and renewing Offbeat Wed vendor member. (Yes, all of them. My calendar is a colorful mosaic of neurospicy creative pros, and I am LIVING FOR IT.) I’m learning that while every business is unique, the rot is usually the same: crusty old websites that haven’t been updated in months (or years!). Let’s talk about why NOW is the time to stay updated.
Wedding expo booth design: shifting from a sales strategy to true visibility value
Early in the planning stages for a recent wedding expo, my colleague and I had a very honest conversation: what if this wasn’t a sales event for us, but rather a publicity event? What if the ROI wasn’t measured in consults booked by the end of the day, but in attention captured, content created, and long-term visibility built?