Category Archive

marketing

do i need tiktok for my business on offbeat wed

Do I need to market my wedding business on TikTok?

Every wedding vendor eventually asks the same exhausted question: “Do I need to be on TikTok?” Not because they want to be, but because guilt is a hell of a motivator. Here’s a reality check about temperament, energy, and whether performing for the algorithm actually makes sense for how you work… or whether it just sounds like torment. (And not the fun kind!)

Scotland elopement photographer - Raini Rowell

How to get found by ChatGPT: a FREE tool for wedding vendors

Couples are asking chatbots about wedding planning, and if machines can’t parse your business, you won’t appear in AI recommendations. Meanwhile, sketchy “AI optimization” services are charging for a basic technical fix you can do yourself FOR FREE. (Barf!!) Offbeat Wed doesn’t gatekeep visibility… We teach it. LET’S DO THIS!